TO INCREASE YOUR INCOME YOU MUST MASTER THE CLOSE.
Most salespeople fail in the close because they simply do not have the words to say to handle buyer objections.
The lack of understanding in this area will inevitably cause an untrained salesperson to lose a customer, and at best, use a discount to entice a buyer’s decision.
Only 10-20% of the time you are in a transaction is spent in the close, yet it is where 100% of your income as a salesperson comes from.
Bottom line, if you want to learn how to increase your income as a salesperson, you must learn to master the close.
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