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Charles Miller – The Writersonal Branding Playbook Download

Charles Miller – The Writersonal Branding Playbook Download

Charles Miller – The Writersonal Branding Playbook Download
Charles Miller – The Writersonal Branding Playbook Download

What You Get:

Brand Identity

  • Refining it when it’s obvious
  • What to do when it’s not obvious
  • Being known for one thing
  • Adding personality
  • Adding uniqueness
  • Gearing everything around your goals

Profile Creation

  • How to write the perfect bio
  • Header and profile photos
  • Pinned tweet strategies
  • LinkedIn featured section strategies

Networking

  • How to find accounts to network with
  • Replying quantity and strategy
  • When to start DMing
  • How to DM people to sell
  • How to DM people to just be friends
  • Taking relationships off-platform

My 9-Step Universal Writing System

  • Get inspiration (tools and resources included)
  • Pick your angle / big idea
  • Research (tools and resources included)
  • Gather Assets – Photos, information, links, etc
  • Write an outline
  • Write the body – How to inform and retain interest
  • Write the conclusion – How to finish strong and sell
  • Write the hook/Intro – How to get and keep attention
  • Edit – Mindset, tools, and strategy

Content Creation

  • Creating content for your goal
  • Types of content that work
  • 48 templates that crush it over and over again
  • 21 hooks that crush it over and over again
  • The right way to use artificial intelligence
  • The infinite content playbook
  • Frequency depending on platform
  • Getting endless ideas from others, yourself, and software
  • Leveraging your personality and experiences
  • Long-form vs mid-form vs short-form
  • Balancing trust building and engagement farming
  • Twitter giveaways, quasi-giveaways + same for LinkedIn
  • How to create LinkedIn carousels 
  • Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
  • Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
  • The exact process of sitting down and doing the work
  • My universal writing process applied to content
  • Examples of best in my network

Getting Seen

  • Reciprocal engagement
  • Strategic partnerships 
  • Paying for promotion (how to do it right)

Offers

  • Service options
  • Product options
  • Options that are somewhere in the middle
  • Which to build at which stages
  • How to make an offer irresistible
  • Examples of best in my network 
  • Bonus: My hyper-effective offer launch playbook

Sales Funnel

  • The link tree strategy
  • The full website strategy
  • Persuasive landing pages
  • Pinned tweets, pinned IG posts, and LinkedIn featured section
  • Where/how to plug links besides your profile
  • Cold outreach basics 
  • Examples of best in my network

Watch Me Build A Brand

  • Identity
  • Profiles
  • Finding people to network with
  • Engaging, DMing, and partnering
  • Content creation
  • Initial offer
  • Basic funnel
  • Later offers
  • More sophisticated funnel

Putting It Together

  • Phase #1: 0 to 1,000 followers
  • Phase #2: 1,000 to 10,000 followers
  • Phase #3: 10,000 to 100,000+ followers
  • Time-blocking strategy
  • When to sell different types of offers
  • Managing expectations, staying sane, and staying persistent

Bonuses

  • 49 viral post templates to plug and play PDF
  • 21 hooks that crush it over and over again PDF 
  • 175-post analysis / swipe file
  • Creator funnel analysis
  • General copywriting analysis
  • Top software tools for writers and creators
  • 50 Rules For Better Writing (100-page eBook)
  • Written 30-page personal branding summary
  • Written 30-page freelance guide

Sales Page

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