PREDICT WHEN CUSTOMERS WILL CONVERT: How can you predict when a website visitor is going to convert… and when they aren’t? Using your new conversion tracking skills, you’ll be one of those rare media buying masters who knows how to “spy” on your website visitors and predict when they’ll convert before they know it themselves. Then…you’ll learn how to use that newfound information to dial in your campaigns for greater scale and ROI.
You’ll know how to use custom event tracking to measure advanced metrics like button clicks (ideal for “Add to Cart” buttons), scroll depth (helpful for optimizing long sales pages), time on page (essential for improving VSLs), and more. You’ll also learn the secrets of John’s “Pixel Funnel Tracking,” an advanced tracking & optimization technique you’ll use to help squeeze unseen profit from your funnel.
(NOTE: This is the advanced stuff that silicon valley guys are doing enabling hyper-growth companies like AirBNB, Uber, and Dropbox)
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