Perry Belcher – F.I.B.S. Offer Creation Masterclass Download
What You Get:
Part 1: Why Offers Matter
Everything Starts With an Offer
- Most Valuable Skill in the World
- How Offers Build Companies
- How Offers Build Products
- How Offers Sell Books
- How Offers Make Deals
- Learn the Hard Way — Fast
- How Offers Build Relationships
- 30 Years of Experience in 2 Days
- My Usable “Fake It Till You Make It” Formula
Phase 1: Understanding Human Buying Behavior
The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
Buying Behavior — Module One, 60 Minutes
Phase 2: Critical Research
5 Big Questions — 60 Minutes
Competitive Research — 30 Minutes
Planning — 30 Minutes
Writers’ Tools — 60 Minutes
Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember: Sequence Matters — 30 Minutes
Promise — 60 Minutes
Intro — 60 Minutes
Commitment — 30 Minutes
Part 2: Your Solution
Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
- Explain the “What” Step by Step
- Good but Incomplete
- Give Context to the Importance of the Solution
- Help Them See the Vision
- Show SOME of the Steps-Within-Steps
Name the Solution (i.e. F.I.B.S.)
- Explain the Pain to Create
- Stress the Ease of Use
- Demonstrate the Speed of Results
- Sell the Idea (Not the Product)
How It Works — Day Two, 30 Minutes
Pre-Close — Day Two, 60 Minutes
Transition — Day Two, 30 Minutes
Offer — Day Two, 90 Minutes
Close — Day Two, 90 Minutes
Phase 4: Profitable Copy Editing
Editing Exercises — Day Two, 90 Minutes
- Use Stronger Verbs, Eliminate Passive Language
- Cut Boring & Redundant Text
- Assure Readability Score of 4th Grade or Below
- Voice Test 3X With Live Edit
- Perform the Standalone Scan Test
- Run the I.O.U. Test
- Hold a C.U.B. Review
- Create Image Captions
- Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
- Explain the Pain to Create
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