Cold Email Mastery Course From Cold to Gold – PJ The Email Guy
Myth #1: Cold email is ILLEGAL …
CAN-SPAM: This law does NOT make cold emailing illegal. CAN-SPAM was created to protect consumers from company’s who were not honoring opt out requests. As long as you honor and respect all opt out requests you are within the law.
GDPR: This law is similar to CAN-SPAM, but it was passed in Europe. It makes it so the consumer has the right to “be forgotten” – meaning that if someone asks to unsubscribe you must delete them from your list and “forget” them.
To stay safe (and legal), the best thing you can do is:
– Clear sender identification
– Clear unsubscribe option
– Legit physical address
Myth #2: I am going to get pissed off replies…
Using my techniques, I have never received an upset response. My approach is not salesy and is building a relationship with each email I send, in an automated fashion.