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Hey folks, it’s Mike with a peek into what my day is like…

and how recently, a single phone call forced me to take action!

As a former realtor for 13 years I know plenty of realtors. Some do well, but many struggle, do to lack of good leads.

They’re good at finding great houses for clients but they lack true marketing skills.

Yvonne from North Carolina calls and says, “Mike how did you do so so well in this business?” I know you were a leader for years in your office. I cant seem to catch a break.”

..and I’m spending a fortune on lead services with almost nothing to show for it…I’m starting to think the whole things a scam!”

I guess you have to have been in someone’s shoes to know how bad that feels.

When I hung up, I told myself I would look at what’s working lead-wise right now, 2018, not when I was practicing RE.

I was having no luck, until I stumbled onto an advertising tool I thought I knew well.. Google Ads (formerly known as Google Adwords).

Formerly Adwords, it’s still the 800 lb Gorilla when it comes to PPC. The buying intentions are strongest there, since visitors don’t click there for other reasons.