You face a STEEP uphill battle when you decide to become a niche authority.

You need to basically live and breathe your niche. It needs to be a serious passion. You can’t fake this… or your audience will see RIGHT THROUGH YOU. You will never earn an online income that way.

Most of the niche bloggers and YouTubers who actually succeed do so because they LOVE the niche in which they’re operating. They have a passion for it… they’d do it for free. The money’s just a bonus that allows them to keep pumping out content without having to drive to a boring-ass job.

Is that you?

Probably not.

If you’re like most of the people that I encounter on a daily basis, you just want a nice taste of success.

How you get there is pretty much inconsequential, which is why you likely invest in online money-making course after online money-making course… DFY package after DFY package… software program after software program.

YOU JUST WANNA MAKE SOME DAMN MONEY!

No shame in that, amigo. None at all.

And that’s why we say to stop focusing on niches, and start focusing on products.

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